Gold Peak TEA-V

Our Gold Peak audience was asleep. They didn't seem to get excited about simple shots of tea resting beautifully on a table. To change this, we developed a social strategy to liven up the traditional tea brand. We turned our channels into a variety show called Gold Peak Tea-V where we showcased a wide range of original shorts/sketches based around Gold Peak Tea with less emphasis on blatant advertising. The goal was to build affinity for the brand while waking people up with more refreshing, entertaining content.