VML - ACD
2022 - Present
Volkswagen: Oversee all CRM and digital creative.
Guide team of copywriters to capture the classic VW tone in all communications.
Increase click-thru rates for all CRM projects.
Oversee photoshoots for new model vehicles.
Hellmann’s: Banned mayo from an entire town for 24 hours with Dale Earnhardt Jr.
Moxie - ACD / CD
2014 - 2022
Arby’s: Won the account. Brought paper craft and a cheeky tone of voice to their social pages. Dressed up as a knight made from cardboard.
Audible: Oversaw all things social and digital, managing a group of creatives at all levels.
BB&T: Wrote 7 different scripts. 3-day shoot. Client loved it. Still bank with Chase.
Coca-Cola: In charge of the secret formula. Also ran a bunch of their social.
Delta: Created social content for one of the world’s largest airlines and never. went. anywhere. I did go to Delta headquarters which is NOT shaped like a giant airplane.
Chase Bank: Anything digital you can think of, we did.
Georgia Natural Gas: Doing everything I can to make natural gas actual fire.
Jif: Handed Ludacris jars of peanut butter several times during a photoshoot. Slipped him my mixtape. J/K. He wouldn’t accept it. He did agree to do our #JifRapChallenge on TikTok with six other influencers. Over 4B people seem to like it. Won like a stupid amount of awards for it.
New Realm: Tried to prove that a beer could lure Bigfoot out of the woods.
OXO: Completed a three-phase social and digital environmental program starring OXO, 12 nonprofit partners, and 1% for the Planet.
OXO: Created, wrote, and managed a two-phase program chock full of scripts, digital, and social that featured three popular chefs.
Starbucks: Worked on the Stars for Everyone program. Won a ton of awards for it. I still drink McDonald’s.
Jack Morton - ACD
2012 - 2014
Abbvie: Did you know there are themed Pharma conventions? I do.
Cosco: Not the giant retailer. The baby brand. The strategist and I rebranded them. While also rebranding Safety 1st. (See below) Ran a brand camp. No one brought their sleeping bag.
P&G: Video and social and a high five machine, oh my.
Safety 1st (See above)
Legacy - Sr. Copywriter
2008 - 2012
Crown Imports: Created a comic book about bartenders.
Pernod Ricard: Threw a huge party with Malibu and a ton of musicians.
JWT - Copywriter
2006-2008
Beau Rivage: Tried to entice those with a gambling problem to work at a casino.
Children’s Healthcare of Atlanta: Heard my radio spot on the way to work. That was a first.
Sunbelt: Remembered why two-year-olds love construction equipment so much.
University of Georgia