OXO Chefs in Residence

During the fall and winter months of 2021, we partnered with three amazing chefs: Kwame Onwuachi, Eden Grinshpan, and Rick Martinez to show off an everyday meal and a holiday meal that pulled ingredients and stories from their diverse backgrounds and experiences. In doing so, we aimed to inspire our audience to take OXO into their own hands and elevate their skills not only for themselves but for the family and friends they treasure most.

In our new remote world, we virtually attended three shoots (one for each chef) where we captured long-form video content for both their everyday and holiday meal as well as social-first content including video cut downs, chef Q&As, and beautifully shot food porn.