Dorel Rebranding

The Dorel Company asked us to rebrand both Safety 1st and Cosco at the same time. For both brands, I was heavily involved in formulating a sound strategy and insight that would separate both brands in a smart way. From there, I led the creative direction and the brand bootcamp to help bring both brands to life across digital, social, and packaging.

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Safety First Brand Essence.jpg
Cosco Brand House.jpg
Cosco Website.jpg
Cosco Website2.jpg
Safety First leaves.jpg
Safety 1st Website.jpg
Cosco Guardrails.png
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